FUJI FILM ANNOUCES NEW PRO-SUMER CAMERA

NY, August 1, 2000 -- Fuji Photo Film U.S.A., Inc. is taking its 900 series digital cameras in a new design direction with today’s introduction of the FinePix 4900 ZOOM, a camera that delivers a host of advanced photographic features and controls to the serious photo enthusiast.

Radically different from traditional Fujifilm digital models in terms of style, the FinePix 4900 ZOOM will appeal to the prosumer market on a number of levels when it becomes available in September:

• Its new, cylindrical design offers the handling-flexibility shutterbugs demand, as two strategically placed shutter-release buttons make it easy to shoot either horizontally or vertically.
  
  
• In addition to working as a traditional point-and-shoot camera, the FinePix 4900 ZOOM can be operated manually, empowering the user to adjust shutter speeds, select aperture (13 steps) and control camera focus as well as white balance.
  
  
• The FinePix 4900 ZOOM has a fast, 6X Super EBC Fujinon aspherical zoom lens (f/2.8 - f/11) with a focal length equivalent to a 35-210mm on a 35mm camera, along with one of the fastest frame rates in its class at 1.03-1.36 seconds.
  
  
• The camera uses a 2.4 million-sensor Super CCD with ISO sensitivities of 125/200/400/800, along with an improved signal-to-noise ratio and a wider dynamic range than comparable conventional CCDs.
  
  
• Additional features include a built-in, miniature LCD through-the-lens viewfinder, a two- inch LCD playback monitor, an optional lens-mounting ring for use with 55mm filters or 28mm wide-angle lenses and AVI video capture/playback mode with sound.

For ease of use and accurate exposure in typical shooting situations, the FinePix 4900 ZOOM offers five programmed exposure modes: auto, portrait, scenic, night scene and full manual. For total user control, the camera has 64-zone TTL metering with three modes - multi, center or spot - along with programmed auto-exposure and exposure compensation for accurate exposure under the most challenging of lighting situations.

Shutter speeds of the FinePix 4900 ZOOM range from 1/4 to 1/2000 of a second in auto mode, and 1/2000 to three seconds in manual mode. The camera's pop-up flash, which is effective to a distance of 13 feet, provides five modes: automatic, red-eye reduction, flash-on-demand, flash cancel and slow synch flash for motion effects. A hot shoe mount is also available for more advanced flash systems.

The FinePix 4900 ZOOM records JPEG images at three compression levels (fine, normal and basic) and TIFF images in two modes (RGB and YC). Depending on the image compression selected, users can record 8, 18 or up to 45 images, respectively, on its 16MB SmartMedia card at the 2,400 x 1,800 resolution. If additional storage space is required, users have the option of recording images at 1600 x 1200, 1280 x 960 or 640 x 480 resolutions.

With dimensions of 4.3" W x 3.1" H x 3.7"D, the FinePix 4900 ZOOM weighs in at 14.1 ounces. An included NP-80 Lithium battery can be recharged inside the camera with a bundled AC 5V adapter or other charger. Also included in the package is Adobe PhotoDeluxe® 4.0 Home Edition image editing software. Suggested "street" price for FinePix 4900 ZOOM will be under $1000.