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Olympus/Polariod Announce Joint Venture
 

MELVILLE, N.Y. and CAMBRIDGE, Mass. -- July 25, 2000 -- Olympus, Inc. and Polaroid Corporation (NYSE: PRD) today jointly announced the introduction of the first digital photo printing camera in North America. Leveraging the strengths of both companies, the new C 211 Zoom will offer filmless digital camera capture with a built-in instant photo printer, creating a new imaging category, "digital photo printing cameras."

Building on the Olympus tradition of quality digital cameras, the C-211 ZOOM offers a 2.1 megapixel camera with 1600 x 1200 resolution for optimum image quality. Other imaging technologies featured in the digital camera include: 3x optical glass zoom; 2x digital zoom; 2-inch LCD monitor for easy viewing and playback in any condition. The camera offers Tiff and JPEG for still images and QuickTimeTM Movie modes for maximum flexibility and fun with a digital camera. In addition, the C-211 ZOOM comes with a 8MB SmartMedia removable memory card allowing for increased levels of picture storage and capture. The C-211 ZOOM also features USB connectivity for both Mac and Windows computers.

The C-211 ZOOM has a Polaroid 500 Print Engine, uses Polaroid 500 Captiva print cartridges at a cost of about $.65-.70 per print. The print size is 2 1/4 x 2 7/8 inches. Continuous tone prints are waterproof, come out of the camera in 15 seconds and fully develop in 2 minutes. You can print a single image, index prints with 4 or 9 images or crop in-camera before printing with 1.5x, 2.0x, 2.5x or 3x. Print adjustments - Color balance, sharpness, contrast, and brightness. Polaroid 500 film has its own battery so camera runtime is not affected by printing.

The C-211 ZOOM will be available in the U.S. through authorized Olympus dealers and select camera and computer stores in October 2000 with a suggested list price of $799. The C-211 ZOOM ships with 8MB SmartMedia card, Polaroid Type 500 film pack, (2) LB-01 long-life lithium batteries, Camedia Master software, Mac/Windows USB cable, strap, instruction manual and quick start guide.

 


C - 211 ZOOM: Technical Specifications

Product Description Digital Camera with 2-inch color TFT LCD monitor and captive printer
Dimensions 7" x 5 3/8"x 2 1/2" (h x w x d)
Weight < 500 grams (without battery, printing media and SmartMedia card)
Memory Removable 3V (3.3 V) SmartMedia (SSFDC) Card (2M, 4M, 8M, 16M, 32M, 64MB); one 8MB card including Panorama function is supplied with camera
Recording system JPEG (DCF), TIFF (non-compress)
Image capture ½.7 inch CCD solid-state image pickup; 2.11Mill pixel CMY interlaced CCD
Recording image 1600 x 1200 pixel (SHQ/HQ, SHQ-TIFF mode)640 x 480 pixel (SQ ½ mode)
Lens 5.4 - 16.2 mm F2.8 - F4.4, 8 elements in 6 groups (equivalent to 35 - 105 mm lens on 35 mm camera) including 2 aspherical lens
Focus TTL system auto focus, one-touch focus (2.5m and infinity)
Working range 20 cm - 80 cm (macro mode), 80 cm -infinity
Digital Tele Digital 2x Tele at any focal length is possible
Photometric system TTL digital ESP metering with imager, spot metering possible
Sensitivity Auto, equivalent to ISO 100, 200 and 400 fix selectable
Exposure control Programmed auto exposure (+/- 2Ev by ½ Ev steps exposure compensation possible)
Aperture Wide; F2.8 or F8, Tele F4.4 or F8.6 (auto select)
Shutter ½ - 1/1000 sec mechanical shutter
White balance Full auto TTL, pre-set (daylight, overcast, tungsten light, fluorescent light)
Viewfinder 2" color LCD only
LCD monitor 2 inch color low temperature TFT with 113,500 pixel, backlight bright light with brightness adjustment
Display mode One frame, slide-show mode, index-display mode (4/9 frames), close-up display, file-name
Motion picture mode Format: quick time motion JPEG; HQ: 320 x 240 pixels, 15 frame/sec. up to approx. 15 sec.
Flash mode Manual, pop-up flash; Auto (low & back-light), read-eye reducing, slow synchronization
Flash working range Wide: 0.2 - 4.0 m; Tele: 0.2 - 2.6 m
Sequence mode Takes up to 5 shots in HQ and up to 45 shots in SQ mode; 1.3 shots/sec. (LCD off)
Self timer 12 second delay
Direct printing Built-in Polaroid print engine and captiva media (apprx. 15 sec. printing time)
Outer connector DC input terminal, data input/output terminal (USB), video output terminal (NTSC)
Operating environment Temperature 7-40C (operation)/-20-60C (storage) Humidity 30-90% (operation)/10-90% (storage)
Power supply Main power source: 2 x CR-V3/optional AC adapter or 4x AA alkaline batteries/ 4 x AA NiMH batteries/ 4 x AA Lithium batteries/4 x AA NiCd batteries
Date/Time/Calendar Simultaneous recording onto image data; up to year 2030